How to Start on Social Media

How To Start On Social Media | The Architect and The Oracle Episode 004

The place to start with Social Media is not Social Media

This is Episode 4 of The Architect and The Oracle show. The idea for the show is for you to send me your questions about Marketing and Social Media for Architects and I’ll answer them in short, bite-sized episodes.

In this episode I talk about how to start on Social Media.

My answer to the question “Where do we start when it comes to Social Media?” may sound counterintuitive at first.


Social Media is not a Silver Bullet

I get asked about tips and techniques for Social Media a lot. They are usually good questions but they often miss the point.

If you’re focused on the tips and tactics but aren’t looking at the bigger picture, you’ll miss the forest for the trees.

Your Marketing Strategy (like everything else you do in business) must be based on your overall mission, goals and objectives. Those things will inform all the other functional aspects of your marketing campaigns … including those Social Media tips and tactics. Your Social Media campaigns must be based on your business goals and objectives. Click To Tweet


You tell me.

What are you doing in Social Media that supports your business goals and objectives? What are you doing that resonates with your Ideal Client?

Comment below and let me know.

Let’s grow this show

Leave a question for me in the comments section below or on Twitter using the hashtag #ArchOracle

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